We’ve previously discussed the steps for entering the diverse European market as a B2B company using digital marketing. We’ve always encouraged you to take our advice and do it yourself if you have the will and resources. However, we recognize that for many companies, this isn’t possible, and having a good partner for such services is crucial.
When you’re choosing a partner like us, you might have some questions. I’m here to answer them in the context of working with us to expand in the European marketplace.
What do marketing advisory services include?
In the context of working with you on marketing expansion, marketing advisory services include several key components. First, you gain insight into the market or markets you are aiming for. This involves understanding the unique dynamics and opportunities within those markets. Additionally, you receive best practices and advice on how to approach these markets effectively. This is crucial for tailoring your strategy to local preferences and behaviors.
Moreover, marketing advisory services provide knowledge on how to create and execute behavioral digital market tests to identify the best markets for your offerings. This is complemented by contextual information on top of the data you receive, offering a more comprehensive understanding.
Importantly, advisors are part of your day-to-day operations, helping to steer your efforts in the right direction.
How can marketing advisory services benefit a growth company?
Marketing advisory services can significantly benefit a growth company in several ways. Firstly, they enable you to tap into the experience and knowledge of experts in a specific area. This can accelerate your go-to-market and reduce the resources needed to determine where to focus and what messages to use.
Furthermore, having trusted advisory support can guide your business through the complexities of market entry and expansion. This ensures that your efforts are aligned with best practices and tailored to achieve maximum impact.
All in all, move faster to the place you want to be and the results you want to see.
What is the cost of marketing advisory services?
The cost of marketing advisory services varies based on the specific services needed, the duration of the cooperation, and the level of involvement required in operational work. However, it is always more cost-effective than trying to navigate the market alone without comprehensive knowledge, which can result in wasted time, money, and resources.
Digital-heavy advisory services, like ours, can offer cost savings by providing efficient, data-driven insights compared to more traditional methods. Ultimately, while costs can vary, the investment in marketing advisory services is generally worth it for the value and guidance provided.
How do I choose the right marketing advisory firm?
Choosing the right marketing advisory firm is crucial, as good advice is like gold, while bad advice can be damaging. Start by looking at the agency’s references and track record. Ask how they would approach your specific problem to gauge their expertise and fit for your needs.
Don’t limit your search to firms within your industry or specific market. The skills and processes involved in marketing advisory services often translate across different fields and markets. A versatile agency may bring fresh perspectives and innovative solutions to your challenges.
Do I need marketing advisory services if I already have an in-house marketing team?
The short answer is: yes. Even if you have an in-house marketing team, advisory services can be incredibly beneficial. They can help your team enhance their knowledge and adopt best practices, ensuring that your marketing efforts are as effective as possible. External advisors bring a wealth of experience and an outside perspective that can complement and elevate your internal capabilities.
When to start sourcing for a partner?
It’s generally better to start sourcing for a partner earlier rather than later. The recommendation is to begin looking for a partner as soon as you can clearly articulate your plans—what you want to achieve, where you want to expand, and when you plan to do it. Early engagement allows for more thorough planning and ensures that you have the right support in place when you need it.
Also read:
Choosing the Right B2B Digital Marketing Agency for Expansion
Benefits of Remote Distributed Digital Marketing Agency
[CASE] Tactical Marketing Planning Turnkey Service – How to Ensure Your Marketing Performs as Its Best (Digital B2B)