To achieve marketing that genuinely adds value to your business, you need a carefully planned process and tactical marketing plan.
Whatever we do in marketing, we must gather enough data to learn how to improve. Another crucial thing is that...
There is no clear-cut rule for how much or what to measure in marketing. In practice, there are a few...
Expanding into new regions like Europe requires informed market choices. Aboad's Behavioural Digital Market Study framework successfully helps businesses save...
Follow these simple steps to get the best out of your digital marketing, enabling you to achieve your marketing goals...
Cutting back or saving on marketing activities is generally not the optimal solution. If this must be done, where should...
Numerous elements can undergo A/B testing, and we can gain valuable insights from the results. We've compiled tips for testing...
Discover, why a digital marketing agency with a remote distributed team is beneficial, especially in the global business-to-business environment.
Explore the step-by-step implementation of tactical digital marketing planning for an international B2B growth company.
The movement of customers or prospects through marketing and sales processes often happens through automation.
A/B testing is an integral part of lean marketing. The testing process is aided by the lean loop. Read on...
When developing a marketing plan, the OKR model is a great choice to align actions with the company's key growth...
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